Search Engine Optimization
Search Engine Optimization
and Does My Company Need it?
First off, SEO or Search Engine Optimization is a commonly heard term, but some people still might not truly understand what it is. Search Engine Optimization otherwise known as SEO, is work done on your website or web presence, in order to tell the search engines in very powerful and exact terms, what you website or web page is talking about. This is designed to attempt to convince the search engines to place your website or web page above others when someone does a search for one of the terms or phrases that you have optimized for.
The Good: In a low competition term (low competition meaning that not many people are attempting to optimize for it) it can be an effective an inexpensive way to gain a top page ranking. However low competition terms are extremely hard to find as pretty much anything with profit attached to it has already been optimized for by hundreds of websites.
Another good aspect of it is that with proper optimization, you can raise the priority of your entire website and as a result get natural higher places on search engines simply because your website is easier for them to understand.
The final good aspect to consider regarding SEO work is that there are ways to conduct SEO locally and pointedly in order to narrow the band of potential clients that you are advertising to, so that you are getting new customers in the geographical area that you want.
The Bad: It can be very expensive if you are going against high competition terms, or terms that are complex. Often times, as you finally reach the page position that you are targeting, someone else puts more effort into their SEO work, and bumps you off of the position. This forces almost a vicious cycle of hard work and is the primary cause of the high cost
Another bad side of SEO work can be the expensive quotes that only get more expensive as time goes on. Again, due to the competition for a term, things can actually get more difficult to see results as time goes along. Therefore a quote that you got originally, might have to increase as time goes along simply to see the same results that you saw in the first place .
The bottom line is really, SEO is a powerful tool, if your web designer understands the limitations and is willing to advise you accordingly.
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SEO Work, How it Works,
and Will it Work for Me
How does SEO work? Each campaign is different than the one before it, but an SEO campaign typically is formed around these general steps:
#1. Your Company Picks a Search Phrase That it Wants to Appear on Page 1 for in the Search Engines.
#2. Your Search Engine Optimization Company Takes that Search Phrase and Creates Content Based on it. That Could mean Back Links, Pages, Context, Words, Meta Data, or Everything In Between.
#3. The Search Engines Index All Your New Content, and Begin to Judge Your Relevance Compared With Others.
#4. You are Placed Accordingly When People Use That Specific Search Phrase.
If you are curious if SEO will work for your company, come and talk to the experts at Splibit. We offer FREE SEO consultations and will give you the straight hard truth, regardless as to if SEO work will work well for your company or not.